A Long Tail Business
A new 28-minute video book in 15 chapters. Steve and Shawn talk about how they founded Black Irish Books and explain how the principles they used might work for your business too (even if you don’t have one yet.)
THANKS, CHRIS ANDERSON
The title A Long Tail Business comes from Chris Anderson’s indispensable business book, The Long Tail.
If sales of any product can be visualized by a bell curve, the “tail” is the trailing-off line at the bottom. In the bad old days, the tail was virtually non-existent. Today it’s huge.
WATCH CHAPTER 1
BLACK IRISH BOOKS IS A LONG TAIL BUSINESS
50% of business today happens in the long tail. Writers and artists, indie bands, online retailers can make a living there. That’s the idea behind Black Irish Books as well.
YOU CAN DO IT TOO
Shawn and Steve talk about taking control of your art or business by employing online tools, taking advantage of declining barriers to entry, using social media, and other techniques for starting and maintaining long tail business.
THE PAYOFF OF A LONG TAIL BUSINESS
The long tail ain’t about getting rich quick. The real payoff is being able to pay some bills doing the thing you love, whether it’s art, education, philanthropy, you name it. The long tail is the best-kept secret in business today.